Organic Options

Mark Mulcahy

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"We hired Mark to help take our produce department to the next level.  We had a good, not great department and we were stuck trying to get to the place where we could proudly say our department was awesome!  Mark brings a wonderful balance of infectious passion, amazing knowledge and the ability to be a mirror of honesty, that came from a place of support, rather than judgement.  

The tools and changes we created in produce under Mark’s tutelage, have been adopted store wide and have led to some very positive changes to our culture and operations.  

Mark leads by the ethic of teaching someone rather than doing it for them.  We developed our systems for ourselves, yet he was with us every step of the way encouraging and testing our thought processes.  The engagement and accountability he provided helped lead the whole team to the changes we needed to make.  

I am ecstatic by the success we cultivated  and I am proud of what we accomplished together.  We now have an awesome produce department and the framework to ensure that continues into the future. 

Mark’s breadth of knowledge and appreciation of the unique demands of our business meant we were able to utilize his skills storewide.  We worked with him on leadership, driving sales, manager mentoring and many other capabilities he brought from his years in the industry and as a presenter/teacher with Rising Stars.  The foundations we laid with our work has contributed to our continued success and given us better tools to meet the challenges in front of us."

Store Manager - LifeSource Natural Foods - Salem, OR

Jeff

Watson

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"I’ve worked with Mark for many years in the natural and organic retail world. He has the ability to make learning fun. You will never be bored at a seminar and you will learn more than you thought possible in his trainings. He sets the standard high, just where you would want it when we are dealing with one of the most important departments in your stores. Live, laugh and learn! All things you do when Mark is in the room." 

Art Director  Region Manager - INFRA Central-SE - Minneapolis, MN

Lindy Bannister

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"As a single store independent grocer focused on delivering high quality products and service, produce is a key department for us.  We engaged Mark Mulcahy to help us elevate our produce offering.  Mark did an amazing job through considerable development, both remotely and hands-on, of our Produce Department team and operations.  He inspired and developed leadership, trained leadership and staff, developed operating procedures and assisted in the implementation, help redevelop our merchandising, etc.   Mark contributed greatly in our taking a department with negative sales trends and turning it around to trending up more than 30%.  Our customers are thrilled with the changes and our total store sales have benefited materially as well.  Mark is a pleasure to work with and provides an unquestionable return on your investment with him.  I highly recommend Mark to any organization looking to elevate their produce game.”

Owner - Jackson Whole Grocer - Jackson Whole, WY

Jeffrey

Rice

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"I've spent most of my life working in the wholesale produce industry and for much of that time Mark Mulcahy has been a mentor.  I remember attending my first EcoFarm conference and being in awe of Mark as he waxed poetic on produce and created inspired displays.   His energy was contagious. I thought, “Someday, I want to work with him.”. Luckily careers blossomed, and we found that opportunity. Throughout the years, we’ve worked together on numerous occasions.   New store openings, employee trainings, professional development courses… each of these experiences has been tremendous. As you grow personally and professionally you realize that some individuals are more invested than others.  There are those that take the effort to create partnerships and base them on trust and communication; the unique few that take the time to be present. These individuals and partnerships are rare. And that’s Mark Mulcahy –exceptional.  In my world, he is a guru, a mentor, a peer, and a friend. Mark is present and brings his passion and excitement to each conversation. He listens with a keen ear and articulates ideas clearly and thoughtfully. Mark is kind, intelligent, and passionate about the business.  Furthermore, he KNOWS produce. If you have questions about creating vibrant produce displays, managing employee and vendor relationships, maintaining a profitable department, or just need a good dose of inspiration, Mark has a wealth of knowledge to share. 22 years later, to find myself writing a testimonial for Mark, is truly an honor.   He’s helped me become the person I am today, and I wouldn’t change that for the world."

Regional Director of Sales, Northeast - Albert's Fresh Produce - Chesterfield, NH & Logan Township, NJ

Danielle F. Thurston

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"The last time we worked with Mark, we transformed our selling strategies, started a weekly deals program, and got all of our departments working together towards common goals. It worked and it was fun!"

General Manager - Oneota Community Food Co-op - Decorah, IA

David

Lester

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"Mark is a collaborator's collaborator! Building teams is what he does as a creative thinker, engaging speaker and a fun-loving, hard-working, teacher-trainer. He is all things Produce and thrives training future producer heroes. It has been a pleasure working with him on several successful and innovative projects over our 20 years of knowing each other." 

 Vermont Farm to Plate - Montpelier, VT

Annie Harlow 

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 "I count Mark Mulcahy as one of my true mentors in both work and life. His passion and energy inspire, while his sense of humor lightens the room just enough to maintain both engagement and focus in duality. A stunning feat! From the moment I read one of his articles in Natural Food Merchandiser, to later working with him in in a multitude of settings that continue on to the present day.....there is no one I've seen more committed to doing this work both heart forward and with true discipline and commitment. Mark's impact extends beyond produce departments (although that is unmatched) and into the evolution of the food trade itself."

General Manager - Awe Sum Organics - Santa Cruz, CA

Matt

Landi

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"It is a joy to work with Mark Mulcahy and I am constantly inspired by his passion for produce and the farmers who grow it. Mark has a gift for creating produce displays and workshops that celebrate the astonishing variety of colors, shapes, and aromas that our nation's farmers harvest each day. He understands that if we want adults and kids to eat more fruits and vegetables, we have to motivate them with the visual beauty and superior flavor of fresh, well-grown produce and engage them with stories of produce history, ecological farming, and simple ways that home cooks can create flavorful dishes from local produce. Mark's work results in increased retail sales through engaged employees, informed consumers, and gorgeous produce displays." 

Author & Educator - Understanding Flavor & Zafra Press, LLC - Princeton, NJ 

Fran McManus 

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“I find all of Mark’s talks very engaging and informative. They help me to feel impassioned about my work, and give new insights about the impact it can have.”

Visual Merchandiser - Oryana Community Cooperative - Traverse, MI 

Matt Esckelson

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"There are skills and tools that can help any produce or CSA manager control costs and be successful purveyors of quality organic produce, but there is nothing like the experience of an Organic Options Produce Revival for turning your staff’s creativity into a more profitable produce department! Organic Options combines years of skill and experience to teach retailers of every size how to market organic produce successfully, passionately and sustainably. Organic Options is helping co-operatives, independent retailers in every sized community to add sustainable agriculture to their improved bottom lines! Our own CSA benefitted greatly from attending one of Mark’s workshops."

 Farmer emeritus - Madera, CA

Denesse Willey 

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"When were you last served by a greengrocer, that once noble profession whose name has largely disappeared from our lexicon? Mark Mulcahy created the Bay Area’s first 100% organic produce departments some thirty years ago. Today fruit and vegetable evangelist Mulcahy roams from coast to coast, preaching passion for produce, its seasonality, taste, nutrition and immense variety."

 Farmer emeritus - Madera, CA

Tom

Willey